Let me start by talking about the search engines. If your going to search for "lets get say a pair of jeans online" then you would go into any search engine( google, ask, yahoo, and msn) and type in blue jeans. You would then get a list of results and then you would choose wich site best advertises thier merchandise. This process is done by keywords. You type in blue jeans and thats your keyword phrase. Now lets look at some things. When your lists are displayed they will have two columns. The lefthand side of the page will have all of your main sites with a discription of what they are offering. The righthand side will have smaller descriptive ads. these ads are know as pay per click ads. Sites on the lefthand rank high in the search engine for ad content and sponsored ads on the righthand side pay to be on the first pages of the results.

Pay per click is a very good online business. If you are promoting an affiliates product then for just a few cents a click on your ad you can be number one on the search engines results for any given keyword. The sales potential is very high. The same goes for promoting your own website and products. Now you can make your pay-per-click campaigns very profitable, but like any other business thier is the overhead. If you have for example 100 keywords in rotation and your getting mutiple clicks 20 to 50 cents a click the expense can ad up especially if your not making any sales.

Now lets look at the high ranking content on the lefthand side. These ads are free. The user of the website is not having to pay for the high ranking positions. This is because they have relevant content and the search engines rank them high. They rank in the top five out of millions of searches for that keyword. This is where you want to be because you eliminate your expense. These users are making pure profit.They are also generating lots of traffic to thier website which more traffic converts to more sales.

If you want to run a successful online business then having your website on the front page of google is key. For more imformation and many more tips and ways of generating traffic visit http://zg2291.poppa5502.hop.clickbank.net/